The following show the Monster Army was disbanded, as the direction of the company started to change. In July 2009, the leader of the Monster Army, Generalissimo Takada was "killed" when a new enemy by the name of "King RIKI" (played by actor/singer Riki Takeuchi) showed up at the "HUSTLE AID 2009" event and repelled one of Takada's lasers, sending it back towards him and wounding him. The storyline was in response to DSE's bleak future due to financial troubles caused by yakuza scandals DSE would eventually close doors after Pride Fighting Championships was officially bought out by Zuffa (the organization that owns UFC). Some wrestlers received new gimmicks, like Naoya Ogawa turning into "Celeb" Ogawa, where he acted like a celebrity.
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The group is still running their business at the old Dream Stage Entertainment offices, which became the PRIDE Worldwide Holding offices.Įarlier in 2007, Hustle ran a storyline where General Takada bought out Hustle for 1 billion Monster dollars and that everyone within the Hustle army became part of the Takada Monster Army. New Japan Pro-Wrestling feud and the rise of Pride and K-1.Īs of 04/24/07, Hustle's ownership group (made up of former DSE employees) became "Hustle Entertainment" and former Kami no Puroresu editor Noboru Yamaguchi (who was part of the original Hustle brain trust) became President of the new organization.
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considered HUSTLE to be an answer to Takada's original wrestling style, the serious shoot style, having lost its popularity in Japan as a result of the UWFi vs. The group once maintained a close affiliation with mixed martial arts promoters PRIDE Fighting Championships when both were owned by Dream Stage Entertainment, or DSE.įans in the U.S. Unlike the traditional puroresu, the company emphasizes melodrama and caricatures over realism and athleticism. Booked primarily by Nobuhiko Takada and Yuji Shimada, the promotion’s basic premise pits the babyface, or good guy, Hustle faction whose goal is to “defend the industry”, against Generalissimo Takada’s heel, or bad guy, Monster Faction, whose mission is to destroy the sport.